Who Are We?

Who Are We?

At SELF, we're not just another activewear brand. We're a passionate team of creators, athletes, and fashion lovers with a clear mission: to be the best at what we do and dress athletes with class and style.

Our Passion for Sports and Fashion

We live and breathe sports in all their forms. For us, sports aren't just about exercise; they're about a whole lifestyle. It's about effort, perseverance, and pushing your limits. At the same time, we know that style and fashion are essential in today's world. Blending these two vibes is what brings SELF to life.

All about Excellence

At SELF, we're completely obsessed with quality. Every piece we design is made not only to enhance your performance, but also to keep you looking cool and stylish. Because true athletes deserve both: top-notch gear and unstoppable style.

We Dress the True Champions

We believe that anyone who embodies the sporting life is a champion in their own right. Whether you're working toward a competition, breaking your own records, or simply living that active lifestyle, we've got you covered with clothing that will make you stand out and feel unstoppable.

Our Sports Family

SELF isn't just a brand; it's an entire community of sports lovers. We're proud to support and cheer on athletes, from local legends to international players, boosting the sports scene in Mexico and beyond.

Join the SELF Movement

We're thrilled to have you representing SELF. Together, we'll continue to push boundaries and redefine activewear style. Discover our latest releases and join the team of athletes who demand the best in performance and style.

At SELF, we're more than just activewear—we're a stylish statement in the game.